We are an artist-run brand, founded and curated by Christian Jaxtheimer. With our origin deep-rooted in Asheville, NC, we are committed to producing the best quality apparel, designs, branding, fine arts and prints, as well as merchandising. 

Since 2011, we have engaged in a productive partnership with Conscious Alliance. And in the same vein, we have produced over 20,00 meals through food drives at various events, and in partnership with SCI, Papadosio, Electric Forest and several other Music Festivals and brands. It is a tradition we cannot do without. 

We have strong confidence in the story we share in our pieces, our design, originality, and craftsmanship. Because artists run us, our products are always of the best quality around, and we believe that this is what you truly deserve.

Summarily, our aim lies in making the world a sexier place.

We are currently partnering with: Papadosio, STS9, The String Cheese Incident, Conscious Alliance, Twiddle, Summer camp Music Festival, Luna Light Music Festival, Aura Music Festival, Art Outside Music Festival, Lucidity Festival, Bear Creek Music Festival, Hangout Music Festival, Resonance Music Festival, and more...


First Earth Owl from $9.99
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First Earth Tiger from $9.99
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First Earth Wolf from $9.99
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First Earth Lion from $9.99
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